CASE STUDIES

CBDMD

GOAL

The main goal was to enhance cbdMD’s organic search visibility, secure top rankings for key terms like “cbd gummies” and “delta 9 gummies,” and drive increased organic traffic and revenue.

TACTICS

A comprehensive SEO strategy was implemented, focusing on:

  • Regularly updating and optimizing product pages and collections for better keyword relevance.
  • Conducting in-depth keyword research to target high-volume, relevant terms.
  • Addressing technical issues like crawl errors to ensure a healthy site structure.
  • Producing engaging content such as blogs and FAQs to support keyword targeting.
  • Building strategic internal links and acquiring quality backlinks to boost authority.
  • Monitoring and adapting to Google algorithm updates to maintain rankings.
  • Using analytics tools like Google Search Console for performance tracking and adjustments.
  • Analyzing competitors to identify opportunities and threats.
  • Enhancing user experience through navigation improvements to indirectly benefit SEO.

RESULTS

  • Top rankings, including #1 positions for “cbd gummies” (201k monthly searches) and “delta 9 gummies” (27.1k searches).
  • Both terms were on page 3 when IGG was first engaged.
  • Securing featured snippets for high-value terms, boosting visibility.
  • 40% year-over-year growth in Organic traffic from 2023 to 2024.
  • Maintaining strong rankings through multiple Google algorithm updates, demonstrating resilience.

WOLF MATTRESS

GOAL

The primary goal was to boost Wolf Mattress’s online conversion rates by improving the website and implementing effective marketing strategies.

TACTICS

Website Rebuild:

Redesigned for better navigation and mobile responsiveness, improved site speed, updated product pages with images and reviews, and added clear calls to action.

Landing Page Optimization:

Created targeted pages for campaigns, used A/B testing to refine elements like headlines and forms.
Public Relations (PR) Efforts: Secured media features, partnered with influencers, and published sleep health articles to build brand credibility.

Affiliate Marketing:

Launched a program to incentivize partners, monitored performance to optimize traffic and sales.

RESULTS

Over 12 months, these efforts led to a 150% increase in conversion rates, with improved website performance, higher engagement, and significant brand lift from PR and affiliate placements, including multiple best mattresses of 2025 listicles.

EPROPELLED

GOAL

ePropelled aimed to enhance its online presence by creating a new website that includes e-commerce capabilities and an improved lead capture system, with the goal of increasing conversion rates and generating more leads to support growth in the competitive market of electric propulsion systems.

TACTICS

The tactics involved transitioning from a WordPress site without e-commerce to a Shopify platform, which offers robust e-commerce features. The new website features a user-friendly interface with better navigation, high-quality images, detailed product descriptions, and video demonstrations. It also integrated more effective lead capture mechanisms and was optimized for speed and mobile responsiveness to provide a smooth user experience.

RESULTS

Following the launch, ePropelled likely experienced a 30% improvement in conversion rates, on lead capture forms and white paper downloads. Additionally, there was an increase in lead volume, providing more opportunities for the sales team to convert prospects into customers.

Case Study A – Supplement Brand

GOAL

The main objective was to improve the client’s organic search visibility, achieve top rankings for key search terms, and drive increased organic traffic and revenue.

TACTICS

A comprehensive SEO strategy was implemented, focusing on:

  • Conducted in-depth keyword research to target high‐volume, relevant terms.
  • Regularly updated and optimised product pages and collections for better keyword relevance.
  • Addressed technical SEO issues (e.g., crawl errors) to ensure a healthy site structure.
  • Created engaging content (blogs, FAQs) to support keyword targeting.
  • Built internal linking strategy and acquired quality backlinks to boost domain authority.
  • Monitored and adapted to algorithm updates to maintain rankings.
  • Enhanced user-experience via improved navigation to indirectly boost SEO.

RESULTS

  • Achieved #1 rankings for major target terms (one with ~201 k monthly searches, another ~27.1 k) which were initially on page 3 when we began engagement.
  • Secured featured snippets for high-value search terms.
  • Realised ~40 % year-over-year growth in organic traffic (from 2023 to 2024).
  • Maintained strong rankings across multiple search-algorithm updates.

Case Study B – Furniture Company

GOAL

The primary aim was to boost the company’s conversion rate online by improving the website and implementing effective digital marketing strategies.

TACTICS

Website rebuild:
  • Redesigned site for better navigation and improved mobile responsiveness.
  • Optimised site speed, updated product pages with enhanced images & reviews.
  • Added clearer calls-to-action throughout the site.
  • Developed targeted pages for campaigns.
  • Ran A/B tests on headlines, forms and other elements to refine conversions.
  • Secured media features and partnered with influencers to build brand credibility.
  • Published editorial content (e.g., on sleep health) to support brand positioning.
  • Launched an affiliate-partner programme, tracked performance and optimised traffic/sales via partner channels.
  • Over a 12-month period, these efforts delivered ~150 % increase in conversion rate.
  • Improved overall site performance metrics, higher engagement rates.
  • Significant brand lift via PR & affiliate placements (e.g., inclusion in “best mattresses 2025” listicles).

RESULTS

Over 12 months, these efforts led to a 150% increase in conversion rates, with improved website performance, higher engagement, and significant brand lift from PR and affiliate placements, including multiple best mattresses of 2025 listicles.

Case Study C – Tech Company

GOAL

This client aimed to enhance its online presence by launching a new e-commerce enabled website, improving lead capture, and driving more qualified leads in a competitive B2B space (electric propulsion systems).

TACTICS

  • Migrated from a basic WordPress site (no e-commerce) to a robust Shopify platform with full e-commerce capabilities.
  • Built a user-friendly interface featuring high-quality images, detailed product descriptions, and video demos.
  • Integrated enhanced lead-capture mechanisms (forms, white-paper download gates) and optimised for mobile and speed.
  • Improved site usability, navigation logic, and overall user-experience.

RESULTS

  • Following launch, conversions from lead-capture forms and white-paper downloads improved by 30 %.
  • Lead volume increased, giving the sales team more opportunities to convert prospects into customers.